There’s Only 3 Ways to Grow Your Business:
Increase your average transaction value per customer
Increase your number of transactions per customer
Creating an unstoppable contracting business requires exploiting all three ways.
Stop Wasting Your Money on Random Acts of Marketing
Most contractors believe they have a marketing problem. And they do – but not in the way they may believe.
They buy advertising where they don’t know whether it works or not. A salesman appears and sells you on the next bright, shiny, new thing and out comes the checkbook. They write a check not knowing whether the marketing is going to work or not.
And no, “likes,” “re-tweets” and “shares” are not a valid measurement of the success of your marketing. The only measurement that really matters is whether or not the phone rings.
The real marketing problem that so many contractors are suffering from is not lack of website traffic or brand building – it’s trying to achieve success by repeating accidents. By committing random acts of marketing, getting erratic results, with demand one day but no demand the next.
To escape this, you must have a reliable, predictable, consistent SYSTEM that will affordably and efficiently provide high quality leads that convert easily into customers.