“I don’t have time for that.” Would it help if you had 36 instead of 24? Would that help? People are always looking for technology to free them from their daily mundane tasks. They want their cars to drive them, their phone to think for them, heck, even a refrigerator to tell them that they’re […]
You think of yourself as a pretty nice guy. Your crews are nice enough – a little rough around the edges, but who isn’t in this industry? You do a great job, at least in your mind. Most of your customers seem satisfied. So…why don’t your customers automatically refer you to their family and friends? […]
You’ve got piles of old quotes. Stacks of leads that seemingly fizzled out after your sales guy walked out the front door. Leads that you paid for. Stuck in the limbo stage of “maybe” – the twilight zone of sales purgatory. You see, every time you or your sales guy goes on a call, there […]
We all know that using testimonials is a crucial factor in attracting customers. Unfortunately, so many contractors fall flat on their face when they take the leap and throw a review onto their direct mail or their website. The assumption is that ANY testimonial will do the job when in reality that couldn’t be farther […]
Selling a $18,000 hunting rifle is not easy. In today’s modern age, where you can buy a brand new Browning or Remington online for a couple of hundred dollars without ever getting up from the couch, you might think that selling a $18,000 gun is rare. Yet, every day, savvy gun shop owners are selling […]
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